It used to be that storage was expensive.
You had to take that into account with data because you could only afford to store so much. Data collection was designed carefully to only gather exactly what was needed. Too much data could make hosting bills skyrocket.
Then the price of storage dropped. Between Moore’s Law, the Law of Mass Digital Storage, our enormous hosting infrastructure and changing online business models, storage became cheap.
It became more economical to collect all potentially relevant data and sort it out over time than to try to anticipate what would be needed in advance.
Empowered Margins began by focusing on technologies to sort through the growing mountains of data.
And we’re happy to help you sort through your mountain.
Just get in touch anytime with us at firstname.lastname@example.org